The article that I read was “Quick Service Restaurants” by Eric Giandelone. He summarizes what is happening to the quick service restaurants (such as McDonald's Burger King, etc.) and how they are responding to costumers and vice versa. What I find particularly interesting is how much of an impact the rising multiculturalism of America has on these quick service restaurants. The article includes a graph that depicts how much growth each ethnicity is projected to have from 2007 to 2017. Giandelone says that as their (Hispanic, Asian, African American) numbers increase, these kinds of consumers will be made “a key consideration” for QSRs. Based on this article, I would love to explore the relationship between these quick service restaurants and certain demographics of costumers (such as age, race, and/or gender). I feel like the marketing that goes into each franchise could vary greatly based on these relationships, and could ultimately affect the future of QSRs. This article shows that the general future of QSRs is based on how well they recover financially from the recession. I think the future of the fast food economy will be just fine, though. The article states that QSRs are beginning to limit the focus on the luxury component of fast food, such as how aesthetically pleasing their restaurant is to the costumer, to limited time offers. The latter is what will draw customers in deeper. Another thing that will ensure the success of QSRs in the future is the increase in quality of food, in which Giandelone says customers have seen an increase in. An interesting point about the restaurant industry is that there is a new act called The Patient Protection and Affordable Care Act. This will call for every restaurant chain with more than 20 locations to list nutritional information for every item in a place where people can see it upon ordering. Hopefully this lends a helping hand to the obesity issue that is currently spreading over America, and Americans will become more mindful of their future purchases at QSRs.
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Downloaded the Executive Summary PDF.
I found the information in your post to be very interesting. I was surprised by the fact that the quick service restaurants are trying to move toward less luxury, faster service, and greater quality food at the same time. I would have thought that faster service and better quality foods would be contradicting goals.
ReplyDeleteThis may not be completely relevant, but do you think that posting nutrition facts will actually have any measurable effect on American obesity?
I found it very interesting to read how marketing greatly affects the future of a restaurant. I was surprised to hear that restaurants market for specific demographics. I was never fully aware that marketing could be so specific and complicated because it always seemed like such a simple concept in my mind.
ReplyDeleteAs for Quintin's question: I do believe that nutrition facts will have measurable effects on the population because customers are slowly becoming more health conscious as health problems and obesity seem to increase.
Quinton, I feel that it will have an affect on American obesity because Jenna mentioned in her report that people are becoming more concerned about health risks withing the fast food industry. This proves that more people take heed to the nutritional facts they would be provided.
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